What do y'all think about this CarrotMobbing thing? On some level it reminds me of when my daughter was in 2nd grade (and maybe schools still do this) and the kids would get a special treat when teachers noticed them doing something good. I'm not a huge Alfie Kohn fan, but I have to admit that this seems manipulative and sets up individuals and businesses to act in a way that may not be authentic long-term.
I have never really liked the carrot or the stick approach - where do our morals come from? Where is our internal motivation to act in accordance with our beliefs and morals. But we are externally motivated by our socialization and communion with others in a way that's inextricably intertwined. This is the question that some theists ask of humanists - how can one be moral without the dogma - without the threat of eternal punishment.
Anyway, I'd rather shop at a store whose owner chose to act responsibly and ethically without being manipulated into it.
(and yes, fellow preaching students, I'm reflecting on this during our conversation on authenticity!)